We built Rampfy because
we watched the pipeline lie up close

He founded Sances Sistemas in 2005, software for the automotive industry that today serves about 2,500 companies in Brazil. It was there, working alongside customers, that he saw the same pattern repeat: a CRM the salesperson didn't use because it hadn't been designed for them — and, with nothing on record, team management deciding in the dark.

With the disruption brought by AI, he saw the chance to build something outside the market standard. He went back to engineering, where he started, to build with the team a CRM fully focused on the real operation — by salespeople, for salespeople. Today he works on Rampfy full-time; at the companies he founded, he serves on the board of directors.

He started programming at 15, out of curiosity, and found out right there that he learned better by building than by studying. Before Rampfy, he started his own ventures and led digital projects for major brands at a communications agency in Joinville (SC).

At Rampfy, where he has been co-founder and CTO since 2018, he leads the technology architecture and the development of the platform, connecting software engineering, data and infrastructure.

In 2025, he also began contributing to the Conecta Carros project, taking part in the technological evolution of a platform that served more than 20,000 users in Brazil.

Before Rampfy, he was CEO of a marketing agency focused on the automotive world. He spent years on the side that generates demand and followed each lead's fate as far as he could: the salesperson handled it on WhatsApp and, from there down, no one could see a thing. No record, no data, no feedback — marketing was spending budget without knowing what happened on the other side.

Those years left him with a nagging idea: a world where salespeople wouldn't have to fill in any system at all, and where it would finally be possible to understand how to sell better. When AI made that possible, the idea became a product.